Tsunami had the honor of being involved in curating artists to participate in a campaign that raised awareness of the importance of resuscitation skills. Artists were challenged to promote their songs in social media which had a suitable tempo (100-120 beats/minute) for CPR.

Participants in the campaign were for example: Elastinen, ABREU, Evelina, Uniikki, Leo Stillman, William, Toni Wirtanen, Jannika B, Janna Hurmerinta, Brädi and Redrama.

Through our influencers, the campaign reached more than 800,000 finns on Instagram alone.

A Spotify playlist* was compiled from the songs featured in the campaign.

On October 16, the Finnish Heart Association's International World Resuscitation Day was celebrated.

Finnish Heart Association: World Resuscitation Day 2021